- Build and execute a national-level SEO strategy to rank the website on page #1 for high-intent keywords related to Courses, Admissions, Careers, Institutional authority terms.
- Achieve top 3 rankings for competitive, non-branded keywords.
- Responsible for Lead Technical SEO, Content SEO, Link-building through ethical, high-authority sources.
- Own Google Search Console, GA4, Ahrefs/Semrush like a weapon—not a report.
- Create a content ecosystem that positions the institution as:
- A thought leader.
- A trusted academic authority
- A default choice for students & parents
- Drive long-form, evergreen, high-ranking content: Blogs
- Program pages
- Pillar pages
- Video + YouTube SEO
- Ensure every page converts—not just ranks.
- Own and scale Google Ads, Meta Ads, YouTube Ads with: Lowest possible CPL & Highest lead quality.
- Build high-converting landing pages for admissions & inquiries.
- Implement advanced tracking (events, funnels, attribution).
- Build real-time dashboards for: Rankings ,Traffic , Leads ,Conversions , ROI .
- Translate data into clear leadership insights, not vanity metrics.
- Continuously optimize based on what moves rankings and revenue.
- Build, mentor, and lead: SEO specialists, Content writers ,Performance marketers
- Strengthen: Online reputation, Reviews & authority signals , Brand trust across Google & social platforms
- Ensure brand consistency and premium positioning across all touchpoints.
MANDATORY PROFILE
· 3-5 years of deep digital marketing proven experience
· Proven expertise on ranking highly competitive keywords in India
· Mastery of: SEO (Technical + Content + Off page), Google Ads & performance funnels ,Analytics & CRO
· Experience in education, large brands, portals, or high-competition industries preferred.
· Obsessive about rankings, traffic, and growth
· Thinks like a business owner, not an employee
